unveils new uniform in acid green and Nike Air Max Guile tangerine designed
Fast food chain McDonald’s has unveiled a trendy, new uniform in “rave” colours to showcase on the first day of the Olympics.
Designed by fashion guru and cutting edge Red or Asics 19 Dead founder Wayne Hemingway, Asics Gelnoosa Tri 11 the bold tangerine and acid green tops replace the dull aircrew outfits created by Bruce Oldfield in 2008.
And in a first, Asics Gelquantum 366 Cm Hemingway has consigned the traditional baseball cap to the fashion dustbin in favour of tighter fitting “jockey caps” with smaller peaks which are this season’s must haves.
Dismissing the once favoured headgear, he said: “Baseball caps have had their day and are more suited to a petrol forecourt than a restaurant.”
The uniforms are the chain’s most daring to date with Wayne admitting he was treading a fine line between rave colours and stylish everyday wear.
He said: “We had a few colour schemes with brash reds and bright greens but we didn’t want to make it look like people were about to go clubbing.
“So we toned down the colours so they’re a little bit more muted but they can be refreshed at a later date.”
The look of cool couture meets coffee house culture has already got the thumbs up from 300 workers involved in trials.
It’s taken 18 months from sketches to the shopfloor and 2,000 staff in the four McDonald’s diners in the Olympic Park will be the first to wear the Hemingway design.
It’s also the chain’s greenest uniform with the aim of recycling all the material as it wears out to create new uniforms.
The closed loop system means that eventually no McDonald’s clothes will end up as landfill they’ll be broken down and turned into new ones.
Jez Langhorn, vice president of McDonald’s UK, said staff would be kitted out with the new uniforms over autumn with most workers wearing Hemingway by Christmas.